You’re creating Stories, but how do you gain a larger audience? Unlike regular Instagram posts, you can’t rely on hashtags and tagging as many people as regular images. There are a few tactics and strategies to consider, though.
1. Repost or prepost content from your Stories to your feed
About to have an event? Post an announcement image to your regular feed letting users know to be on the lookout for the upcoming Stories that are sure to come.
Create a great Story? Before you post it, press the “save” button in the lower right and post it again as a regular image. You can save images after posting them by opening your Story and swiping up. If you’ve posted more than one image, it will save as a video slideshow.
2. Go live often
Alongside other popular trending Stories in the Explore page are the “Top Live” posts. As we’ve talked about before, live video is becoming an arms race and Instagram is pushing it just as hard.
If you’re going live and providing great content, more people are going to tune in. These videos often rotate as more viewers tune in, and live videos end. So by going live often, you’re giving yourself a chance to appear and gain more followers.
3. Mention people
It’s no secret that people love attention, especially on social media. Give the people what they want by using the mention feature in your Instagram Stories. You can tag customers, followers, or those who inspire you with a personalized message. This sends a notification to the user who will more than likely see the content. Be careful with this one, though. You don’t want to wear out your welcome by over-tagging people.
4. Gain more followers
This one seems pretty straightforward because it is. The more followers you have, the more potential your Instagram Stories have to be seen. Follow other users, use relevant hashtags on regular posts, and engage with the content of those you would like to follow you back.
5. Create great content
Again, not groundbreaking but still the best way to organically grow your following. The more accounts that are watching your Stories, sending messages, and engaging with them in other ways, the better chance your brand’s account has of appearing on the “Explore” page alongside other trending Stories.
